Bally’s Casino Announces March Revenue Growth

Bally's Casino Announces March Revenue Growth
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Bally’s Casino Announces March Revenue Growth (Chicago, IL) — March marked new milestones for Bally’s Chicago Casino as gross gaming revenue surged 13.2 percent to $13,062,666 and admissions reached an all-time high of 117,870, resulting in more than $2.5 million in tax revenue generated.

“Our record-setting March results – with adjusted gaming revenue also up 12.7 percent over February to $11,127,674 – were driven by a strong events calendar, St. Patrick’s Day festivities and an increasing number of repeat guests,” said Mark Wong, Vice President and General Manager. “There has been a noticeable energy around our promotions and excitement about new amenities like the high-limit area that opened in March.”

Comprehensive March results for Bally’s Chicago Casino also include:

  • Gross Gaming Revenue (GGR) is up 13.2% over February  $13,062,666.
  • Adjusted Gaming Revenue (AGR) increased 12.7% to $11,127,674.
  • Combined state and local tax allocations exceeded $2.5 million, up from $2.2 million in February.
  • Admissions totaled 117,870, up 11.6% over February.
  • Cumulative enrollment for the Bally’s Chicago Rewards program is up 18.1%, now totaling more than 74,000 members.

“We are proud to offer an outstanding experience to our guests in the Medinah Temple and look forward to this summer when construction will begin on our world-class entertainment complex along the Chicago River,” Wong said.

The Bally’s Chicago team continued its community engagement efforts in March, which is recognized as Problem Gaming Awareness Month. Bally’s Chicago partnered with the Illinois Department of Human Services (IDHS) and local behavioral health care provider Family Guidance Center of Chicago to host an onsite table and display for National Gambling Disorder Screening Day on March 12, among other initiatives. The Bally’s Chicago team also continued its volunteerism, feeding local families in partnership with St. James Cathedral and San Lucas Shelter.

Bally’s earned an A rating from the Better Business Bureau and also deepened its involvement in Chicago’s business community in March. Bally’s Chicago joined the Greater River North Business Association (GRNBA) as a platinum sponsor and is proud to have Gloria Batey, Director of Community Engagement, representing the casino on the association board of directors. The casino’s contribution to the GRNBA was used to install additional lighting downtown, increasing safety and visibility for residents and patrons. Bally’s was proud to celebrate the Black and African American women leaders honored at the Chicago Defender Women of Excellence awards ceremony.

Building on workforce development, the casino continues to overachieve on its targeted employment metrics, with a local workforce comprising 84% minorities, 52% women, 8% people with disabilities and 2% veterans – exceeding the overall goal by 25%. As a reflection of its commitment to diverse operational spending, Bally’s Chicago is planning a Diverse Vendor Fair for later this summer to meet and collaborate with the city’s talented local businesses.

The casino will also be participating in the 7th annual Hospitality Hires Chicago job fair sponsored by the Chicago Cook Workforce Partnership on April 16, showcasing its commitment to growing locally. Bally’s encourages Chicagoans to take advantage of its free casino dealer training school, obtaining new skills and an opportunity for lifelong career growth. Anyone interested in a pursuing a career with Bally’s can visit https://casinos.ballys.com/chicago.

Bally’s Casino Announces March Revenue Growth

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