Coors Light to Award Latino Leaders with $10,000 Grants to Nonprofits

Coors Light to Award Latino Leaders with $10,000 Grants to Nonprofits


Coors Light to Award Latino Leaders with $10,000 Grants to Nonprofits (Chicago, IL) — As part of its commitment to elevating Latino leaders, Coors Light will once again recognize five exceptional Latino community leaders who are making a difference through its Coors Light Líderes of the Year program. Each winner will each receive a $10,000 grant for their nonprofit organization and will join the exclusive ranks of the Change Makers Alumni Network. Nominations and applications are now open to Latino leaders across the U.S. and Puerto Rico through August 31 at

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As a company, we firmly believe in supporting the work of exceptional Latino leaders who tirelessly work to improve their communities, while also celebrating their heritage,” said Kayla Garcia, manager of community affairs for Molson Coors. “By providing these Latino trailblazers with significant professional growth opportunities and access to the nationwide Líderes network, Coors Light hopes to amplify their efforts, elevating them to new heights and inspiring future Latino leaders.”

To apply, individuals can nominate themselves or others by filling out a simple application describing the transformational impact that the nominee has made on their community, as well as the name of the nonprofit organization they represent. Nominees must be of Hispanic or Latino descent, between the ages of 21 and 39, and actively associated with a 501c(3) nonprofit organization that impacts the Latino community. Recipients will be announced in October and honored during Hispanic Heritage Month.

Coors Light Líderes winners will also be welcomed into the Coors Light Change Makers Alumni Network: a place to connect and collaborate with like-minded professionals who continue to impact change in hundreds of communities across the U.S. and Puerto Rico. This group of nearly 150 alumni trailblazers elevate each other, providing continued opportunities to network, share accomplishments, mentor, learn and grow. Additionally, winners are recognized through annual features, periodic blogs and social media platforms that chronicle their continued success and leadership journey – essential for showcasing them as role models for the next generation of Latino leaders.

Coors Light Líder of the Year Alumni Spotlight: Richard Montez 

Richard Montez, San Antonio native and Executive Director of Member Services for Hispanic Association of Colleges and Universities (HACU), was recognized as a Coors Light Líder of the Year in 2020 for his exemplary leadership and commitment to his community. As part of the award, Montez utilized the funding to implement a special grant program for Latinos in his community who were heavily impacted by the COVID-19 pandemic.

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“Advocating for your community and taking care of your family is something that is embodied in the Latinx culture,” said Montez. “The Latinx community has been hit hard by the pandemic, but the funding from the Coors Light Líderes of the Year program allowed me to implement a special program to address those needs during a critical time. I am incredibly grateful that Coors Light continues to shine a light on Latinx leaders who are making a difference nationwide, and I am humbled that they chose me as the 2020 Coors Light Líder of the Year.”

For the past 16 years, Coors Light has proudly supported the work of these inspiring and passionate leaders, who make a lasting impact on their communities and inspire the next generation of Latino leaders. Since the program’s inception in 2006, 21 nonprofit organizations have been awarded more than $400,000 in grants as beneficiary organizations of the Líderes.

For more information on the program and full eligibility, visit Follow Coors Light Líderes at, @CoorsLightLiders on Twitter and @CoorsLightLideres on Instagram.

Coors Light to Award Latino Leaders with $10,000 Grants to Nonprofits

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